This document constitutes the Terms and Conditions (the "Agreement'), which governs your participation as a member (the "Affiliate") of the Affloop Affiliate Network (the "Program” or “Affiliate Program"). The Affiliate covenants and agrees to be bound by this Agreement, other Annexes which may be attached as well as any amendments which can be made by Plucky Affluent Limited ("Affloop") from time to time.

Parties involved


It is agreed in consideration of the mutual covenants contained herein:


“Ad” means a text-based, graphical, interactive, rich media, social, e-mail, video or other online advertisement.

“Affiliate” means the legal entity specified on the Purchase Order as the vendor of inventory, by which Affloop can place Ads on Affiliate Properties for viewing by End Users. Affiliate can mean either a Revenue Share Affiliate or a Metric Affiliate as appropriate.

“Affiliate Property” means a web site or an application of the Affiliate who elects to allow Affloop to place Ads on such web site or application for showing such Ads to the Affiliate’s End Users.

“Agreement” means these Terms and Conditions for Affiliate together with the associated Purchase Order.

“Client or Affiliate” means a client of Affloop under this Agreement.

“Sub-Affiliates” means an idependent third party contracted by the Affiliate.

“The Program” means

Affloop means Plucky Affluent Limited, as identified herein, as the purchaser of inventory for its own account, by which it can place Ads on Affiliates Properties.

Affloop Code means the software provided by Affloop to Affiliate for installation on the Affiliate Properties allowing Affiliate to properly display the Ads.

“Affloop Data” has the meaning described herein.

“Behavioral Data” means Collected Data collected for the purpose of Behavioral Targeting. Behavioral Data describes historical End User activity (e.g., pages visited, content viewed, searches, clicks and purchases) and is anonymized such that it cannot uniquely identify an End User.

“Behavioral Targeting” shall mean the use of Behavioral Data to generate a segment that is used to match an advertising creative to users or the use of commercially available segments on ad exchanges to match an advertising creative to users.

“Collected Data” means all End User and other information gathered in combination with the placement of the Ad on Affiliate Properties. Collected Data may either be collected automatically or may be voluntarily provided by End Users (e.g., survey responses or contact information).

“Effective Date” means date of signature of the Purchase Order.

“End Users” means users of the Affiliate Property.

“Fees” means those certain fees indicated in the associated Purchase Order.

“Metadata” means the information relating details about a particular piece of video content. As an example, this information typically includes descriptive elements like name, title, creation date, upload date, criteria related to each frame (people, places, objects, dialogue, subject matter, etc.) or larger business concerns such as rights management (geographical/regional restrictions, music issues, content, etc.) or content related details (like characters, actors, scene details, locations, behavioral information, etc.)

“Metric Affiliate” means, with respect to a Purchase Order, a Affiliate that is not a Revenue Share Affiliate. A Metric Affiliate can be paid on a CPM (cost per thousand impressions) basis, a CPC (cost per click) basis, a CPA (cost per action) basis, etc. as specified in the Purchase Order, but is not paid on a revenue share basis.

“Party” in the context of this Agreement means either Affloop or Affiliate; “Parties” means both Affloop and Affiliate cumulatively.

“Purchase Order” means an order for Affloop to purchase inventory on an Affiliate Property on which to place Ads.

“Revenue Share Affiliate” means with respect to a Purchase Order, an Affiliate r paid on a revenue share basis with Affloop.

“System” means Affloop’s proprietary system and related tools that may perform any of the following functions: Ad trafficking, optimizing Ad delivery, Ad serving, billing and reporting, business intelligence, real time auctions or network operations.

Other definitions not provided herein shall be interpreted in accordance with the uses of the specific sector.


Affiliate agrees not to (i) use or authorize use of the System for any purpose not specified in this Agreement; (ii) copy, transfer, sell, lease, syndicate, sub-syndicate, lend, or use for co-branding, timesharing, service bureau, arbitrage or other unauthorized purposes the System or access thereto or the Affloop Code; (iii) modify, prepare derivative works of, translate, reverse engineer, reverse compile, disassemble the Affloop Code or any portion thereof; or (iv) attempt to do any of the foregoing.  

Commissions will be paid to the Affiliate only following receipt by Affloop of payment from the Client in respect of such Offer published in the Program online reporting system. Affloop may, in its sole discretion and from time to time, elect to advance to the Affiliate part or all of the Commissions prior to receipt of payment from the Client, but in no event will Affloop be obligated to do so.  

The Affiliate acknowledges and agrees that payment of Commissions may be delayed where the Affiliate has not provided Affloop with current particulars in accordance with this Agreement and that in no case will Affloop be liable to the Affiliate for any loss, costs or expenses directly or indirectly incurred by the Affiliate as the result of such delay.

No payments will be made to an Affiliate unless and until, where Affloop has determined in its discretion, that such disclosure of information is required, that Affiliate has provided to Affloop filled forms.

Payments to an Affiliate in accordance with this Section will be based upon the records kept by Affloop and reported in Affloop 's online reporting system and audited by the Clients, from time to time.

In no event shall Affloop ´s liability for any claim arasing out or in connection with this Agreement, when aggregated with Affloop ´s liability for all other claims arising out of or in connection with this Agreement, exceed the total amount paid by Affloop to Affiliate under this Agreement during six (6) months period prior to the date the liability first arose. Affiliate agrees that regardless of any statue or law to the contraty, any claim or cause of action arising out of or related to this Agreement must be filed within one (1) year after such claim or cause of action or be forever barred.

Affloop may suspend this Agreement by just giving 1 hour prior notice upon Affloop’s reasonable belief that Affiliate has breached any of the Terms and Conditions contained herein or even under Affloop´s total discretion without cause. If the Affiliate remedies, under Affloop´s own discretion will continue providing the service or terminate definitively with the contractual relationship.

Each person signing this Agreement represents and warrants that he or she is duly authorized and has legal capacity to execute and deliver this Agreement. Each party represents and warrants to the other that the execution and delivery of the Agreement and the performance of such party’s obligations hereunder have been duly authorized and that the Agreement is a valid and legal agreement binding on such party and enforceable in accordance with its terms.